Cookie Policy

Built & Curated (trading name of Morally Made Ltd)
Effective date: 02.07.2026

About this policy

This Cookie Policy explains how our website at builtandcurated.co.uk uses cookies and similar technologies. It should be read alongside our [Privacy Policy]. Built & Curated is the trading name of Morally Made Ltd, a company registered in England and Wales (company number 14333397, 27 Mortimer St, London W1T 3BL. Any questions: info@builtandcurated.co.uk.

What are cookies?

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. They allow the site to recognise your device and remember information about your visit — settings, preferences, whether you've been before, and how you use the site. Cookies do not usually contain information that personally identifies you, but they can be linked to personal information we hold about you. For more on how we handle personal information generally, see our [Privacy Policy]. Some cookies are set by us (first-party cookies) and some are set by third-party services we use (third-party cookies).

What cookies we use

We use two categories of cookies: Essential cookies — needed for the website to work properly. These don't require your consent because without them, the site can't function. They handle things like keeping you signed in during a session, remembering security preferences, and load balancing. Analytics cookies — help us understand how visitors use the site so we can improve it. These are only set if you consent via the cookie banner shown on your first visit.

We do not use advertising cookies, social media tracking pixels, or profiling cookies.

How we use analytics data

If you consent, Google Analytics collects information about how you use our site — pages viewed, time spent, general location (usually city-level), device type, and how you arrived at the site. This data is aggregated and used to understand what content is useful and where we can improve. We use IP anonymisation where available, meaning your full IP address is not stored. Google may process this data outside the UK under Standard Contractual Clauses. For more, see Google's privacy policy.

How you can manage cookies

Via our cookie banner: When you first visit the site, you'll see a banner asking whether you accept non-essential cookies. You can accept, decline, or set preferences. You can change your choice at any time by clearing your cookies and reloading the site, or by visiting our [Cookie Settings] page. Via your browser: Most browsers let you view, manage, and delete cookies through their settings. You can also block cookies entirely, but this may affect how the site works. Instructions for common browsers: ChromeFirefoxSafariEdge‍ ‍Opt out of Google Analytics specifically: You can install Google's opt-out browser add-on to prevent your data being sent to Google Analytics on any site. "Do Not Track" signals: Our site does not currently respond to Do Not Track browser signals, as there is no universal standard for interpreting them. Managing cookies via the options above is the reliable way to control tracking.

Third-party cookies

We use Google Analytics as described above. If we add other third-party services (embedded videos, maps, social feeds, chat widgets) in future, we'll update this policy and the cookie banner accordingly.

Changes to this policy

We may update this policy from time to time — for example, if we start using new cookies or change the services on the site. When we do, we'll change the effective date at the top of the page.

Contact

Questions about this policy: info@builtandcurated.co.uk To exercise your rights over personal information (including any data linked to cookies), see our [Privacy Policy] or email the address above.