Privacy Policy

Built & Curated (trading name of Morally Made Ltd)
Effective date: [02.07.2026]

About us and this policy

This privacy policy explains how Built & Curated handles your personal information when you contact us, use our website at builtandcurated.co.uk, or work with us on a project.

Built & Curated is the trading name of Morally Made Ltd, a company registered in England and Wales (company number 14333397], registered address 27 Mortimer St, London W1T 3BL). Morally Made Ltd is the "data controller" for the personal information described in this policy.

Contact for privacy matters:
Josh Monahan
info@builtandcurated.co.uk
+44 7806 594567

What personal information we collect

We collect only what we need to run our business and communicate with clients and prospects. Specifically:

  • Contact details: name, email address, phone number, company name, job title

  • Project information: brief details, budget indications, correspondence, any details you share while we work together

  • Website information: technical data collected automatically when you visit our site (IP address, browser type, pages viewed, time on site)

  • Cookies: as set out in our cookies section below

We do not collect special category data (health, race, political opinions, etc.) and we do not knowingly collect personal information from anyone under 16.

How we get your personal information

Most information we hold is provided directly by you when you:

  • Complete an enquiry form on our website

  • Email, call, or message us

  • Meet us in person or at events

  • Sign up to our newsletter or updates

  • Work with us on a project

We also occasionally receive information indirectly from:

  • Introductions or recommendations from mutual contacts

  • Publicly available business sources (LinkedIn, company websites) when researching potential clients

  • Our website's technical logs and analytics

Why we process your information, and our lawful basis for doing so

Under UK GDPR, we must have a lawful basis for every use of your personal information. We rely on the following:

What we doWhyLawful basisRespond to enquiriesTo answer your questions and quote for workLegitimate interests / steps prior to entering a contractDeliver projectsTo design, make, and install work you've commissionedContractSend business-related emails to existing and past clientsTo maintain client relationships and share relevant updatesLegitimate interestsSend newsletter/marketing to prospectsTo share news and inspirationConsent (which you can withdraw at any time)Keep financial and project recordsTo meet our legal obligations (tax, accounting)Legal obligationAnalyse website useTo improve the siteLegitimate interests

Where we rely on legitimate interests, we've balanced our interest against your rights and consider our processing proportionate. If you'd like more detail on this balancing, contact us.

Who we share your information with

We do not sell your data. We share it only with service providers who help us run the business, and only what they need:

  • Google Workspace (Google LLC) — email, calendar, cloud file storage

  • Squarespace (Squarespace Inc.) — website hosting and analytics

  • Our accountant — for financial record-keeping

  • HMRC and Companies House — where legally required

We may also share information with subcontractors and freelance collaborators working on specific projects, under confidentiality arrangements.

International data transfers

Some of our service providers (including Google Workspace and Squarespace) are based in or process data in the United States. Where personal data is transferred outside the UK, we rely on the UK's data adequacy decisions or on Standard Contractual Clauses / the UK International Data Transfer Addendum, as required by UK GDPR.

How long we keep your information

Type of informationHow long we keep itEnquiries that don't lead to work24 months, then deleted or anonymisedActive client recordsFor the duration of our relationshipPast client records7 years after the last project (to meet legal and tax requirements)Newsletter subscribersUntil you unsubscribeWebsite analytics26 months (Google Analytics default) or as set in Squarespace Analytics

We review the information we hold annually and delete anything we no longer need.

Cookies

Our website uses cookies. These are small files placed on your device when you visit the site.

  • Essential cookies — needed for the site to work (e.g., remembering settings during your visit)

  • Analytics cookies — help us understand how the site is used (Squarespace / [Google Analytics if used])

  • Preference cookies — remember choices you make

You can accept or decline non-essential cookies via the banner shown when you first visit. You can also disable cookies in your browser settings, though this may affect how the site works.

Your rights

Under UK data protection law, you have the following rights:

  • Right of access — you can ask for a copy of the information we hold about you

  • Right to rectification — you can ask us to correct information that is inaccurate or incomplete

  • Right to erasure — you can ask us to delete your information in certain circumstances

  • Right to restrict processing — you can ask us to pause use of your information in certain circumstances

  • Right to object — you can object to our processing of your information for direct marketing at any time

  • Right to data portability — you can ask us to transfer your information to you or another organisation in a machine-readable format

  • Right to withdraw consent — where we rely on consent, you can withdraw it at any time

  • Rights relating to automated decision-making — we don't make automated decisions or use profiling that produces legal effects for you

To exercise any of these rights, email info@builtandcurated.co.uk. We'll respond within one month. You don't need to pay a fee.

Marketing preferences

Every marketing email we send includes an unsubscribe link. You can also email info@builtandcurated.co.uk at any time to be removed from mailings.

How to complain

If you have concerns about how we've used your personal information, please contact us first at info@builtandcurated.co.uk — we'll do our best to sort it out.

You can also complain to the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk

Changes to this policy

We may update this policy from time to time. When we do, we'll change the effective date at the top of the page. For material changes affecting how we use your information, we'll also notify you directly where possible.